By Sadie Wolfe
We’ve all heard it before, and perhaps we have tried once or…a dozen times, but the fact remains: we should blog.
Why are blogs great? Three reasons:
Reason 1: Blogs keep your business top of mind with your clients
Reason 2: Blogs demonstrate your writing and editing abilities
Reason 3: Blogs built into your content marketing strategy can help attract new clients
Why aren’t you already blogging?
Excuse 1: I’m far too busy
Excuse 2: I’m not a writer
Excuse 3: I tried. I failed. Game over
We make time for what matters and what matters is doing what you love, and loving what you do. A big part of your business is identifying your audience and communicating with them regularly. Blogs are a way to communicate to your broader audience all at once, capture updates and share what you’ve been involved with in the community to help support your brand.
You are a writer, or at least, you will be. Make your blog your own. Some blogs are picture heavy – they say a lot with a little, which can actually be more appealing to your audience depending on your business. Starting a blog will help you develop your writing skills and enable you to generate discussion about your business.
Blogging doesn’t come naturally to everyone, for many it takes work, but you can make it your own and if you develop a schedule that is reasonable and consistent, it can be a lot of fun and attract an audience. The point is to stick with it, if you miss a post, don’t sweat it. If you are finding you can’t keep up – remember, you set the schedule, you’re the boss, and if the schedule isn’t working you can change it to one that is more manageable. Start slow and ask your readers for feedback.
Take a look at these three blogs from Hamilton entrepreneurs:
Each blog communicates their business in a different way: showcasing events, significant changes, and products, and each are updated regularly (weekly or monthly) to keep audiences interested.
Another benefit of having a blog is to help build CASL* compliant mailing lists, nothing says good business like being up-to-date on legislation!
So what are you waiting for? Start blogging! For more tips, be sure to check out the Hamilton HIVE blog regularly.
*CASL: Canadian Anti-Spam Legislation states, “sending of commercial electronic messages without the recipient’s consent (permission), including messages to email addresses and social networking accounts, and text messages sent to a cell phone.”
Sadie is a full time public relations practitioner who is also busy building thePRlens. A BrockU graduate with a background in Popular Culture and Women Studies, she studied Public Relations at Mohawk College. She’s involved in the Canadian Public Relations Society, the Sherman Hub, and wants to champion your cause by connecting you with her network and promoting your story.